“Hola, soy Logroño” (Hi, I’m Logroño) is a brand that aims to embody the city of Logroño and give it a face and voice so as to foster a closer bond with its residents. The city’s initials rest on a “smile” to create a multicolored face that greets each and every person. Client: Ayuntamiento de Logroño. Fb. Tw.