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“El Doce” (meaning the twelfth) represents a digital marketing strategist that integrates into each client’s company as if it were his favorite football team (in Spanish football culture the so-called “twelfth” member of a team refers to the fans). This strategist offers his loyal support and encouragement, truly feeling the team colors. This clear-cut concept allows the football aesthetic and imagery to speak for themselves. Client: Juan Carlos Salvador. Fb. Tw.